Operations & Strategic Growth Executive

How do organizations scale or transform without breaking the team?

I have worked with 200 enterprises and a dozen startups on sustainable transformation engagements. While each one of these companies are unique they all face common problems. Here are a few:

Problem: Transformation and scaling requires every part of the organization to change.
Approach: Map technology to business value. Incorporate common decision methodology between technology. Avoid becoming too focused on engineering a perfect solution.

Problem: Leaders tend to focus only on the largest issues and never address smaller organizational issues. 

Approach: Perform a holistic assessment that maps out all of the orbitational pain points. Create a strategic roadmap that allows for solving the smaller pinpoints first while making plans to tackle the larger ones. This allows for momentum

Problem: New customer acquisition is slow, negative, or onerous.

Approach: Review the customer acquisition process from start to finish. Review the current market opportunities. Investigate market gaps and evaluate a strategic pivot. Enhance the go to market campaign and tie it to a capture management process.

Prior to the pandemic we acquired 90% of new customers through in person conferences. When the pandemic hit we lost 25% of our customers and our ability to get new customers. I immediately designed and implemented a new content driven marketing and lead generation campaign and mapped it directly to our capture management process. The result was predictable inbound leads and new business that exceeded what we lost.